Ultimate Guide: Increase TikTok and Instagram Views

Social media has revolutionized the way we consume content, and video has become the king of the digital realm. Platforms like Instagram Reels and TikTok, with over 732 million monthly active users, have gained immense popularity, offering users a fun and engaging way to create and share videos, including dance videos. But with the vast amount of new content being uploaded every minute, how can you ensure that your videos stand out and get the attention they deserve? One of the best ways to increase views and engagement on your TikTok and Instagram videos is to use current trending sounds and music in your content. By using popular sound bites, you can potentially attract more views and engagement from users who enjoy the music or sound and want to see more videos that use it. So while you don’t necessarily have to do a TikTok dance, incorporating popular sound clips can still be a great strategy for increasing views and engagement on your videos.

Understanding Instagram Reels and TikTok

Before we dive into the strategies to increase your video views, let’s first understand the platforms themselves. Instagram Reels and TikTok are both short-form video platforms that allow users to create and share short videos ranging from 15 seconds up to a couple minutes long. These platforms are designed to be highly interactive, with features like filters, effects, and music that make it easy for anyone to create professional-looking short videos. Additionally, you can easily cross-promote your short videos by sharing them on other social platforms such as Instagram Stories or repurposing them as Instagram Reels or YouTube Shorts. Consider also sharing links to your TikTok videos on other social platforms like Twitter as part of your larger social media strategy in order to cast a wider net.

Why video views matter on Instagram Reels and TikTok

Video views are a crucial metric on Instagram Reels and TikTok because they indicate the level of engagement and interest your content is generating. The higher the number of views and higher completion rate, the more likely your video will be seen by a wider audience. This increased visibility can lead to more followers, likes, and ultimately, more opportunities for your brand or business. Additionally, the TikTok algorithm relies heavily on watch time and engagement to determine the success of a video, making it even more important to focus on increasing your video views and completion rate through a strategic TikTok marketing strategy. With the rise of short-form video content, view count and high completion rate have become key factors in measuring the success and reach of a video on both Instagram Reels and TikTok. Aim for a high completion rate by creating engaging content that keeps viewers watching until the end, even if it’s just a fraction of a second of your video. This will not only increase your view metrics, but also improve your chances of appearing on the “For You” page and gaining more followers.

Factors that affect video views on Instagram Reels and TikTok

To crack the code and skyrocket your video views, it’s essential to understand the factors that can influence your success on these platforms. Here are some key factors to consider:

1. Quality of content: The quality of your video content plays a significant role in attracting viewers. Ensure your videos are visually appealing, well-edited, and have a clear message or purpose.
2. Relevance to the audience: Understand your target audience and create content that resonates with them. Consider their interests, preferences, and the type of content they typically engage with.
3. Timing: Posting your videos at the right time can significantly impact your video views. Research when your target audience is most active on the platform and schedule your uploads accordingly.

Tips to increase video views on Instagram Reels

Now that we’ve covered the basics, let’s dive into some actionable tips to increase your video views on Instagram Reels:

1. Optimize your captions: Captions are a great way to provide context and engage your audience. Use relevant hashtags and keywords to make your videos discoverable and encourage viewers to engage with your content.
2. Leverage trending hashtags: Keep an eye on the popular hashtags in your niche and incorporate them into your videos. This can help your content appear in trending feeds and attract a wider audience.
3. Promote your videos on other platforms: Cross-promoting your Instagram Reels on other social media platforms can help drive traffic and increase your video views. Share teasers or snippets of your videos on platforms like Facebook, Twitter, or YouTube to generate interest and direct viewers to your Instagram Reels.

Strategies to boost your reach on TikTok

TikTok has taken the world by storm, with millions of active users and a dedicated community of content creators. Here are some strategies to boost your reach and increase your video views on TikTok:

1. Understand the TikTok algorithm: TikTok’s algorithm is built to promote content that is engaging and keeps users on the platform. Study the trends, challenges, and viral videos that resonate with your target audience to create content that has the potential to go viral.
2. Join relevant TikTok challenges: Participating in popular challenges and trends can significantly increase your visibility and video views. Keep an eye on the trending challenges in your niche and put your unique spin on them to stand out from the crowd.
3. Collaborate with other TikTok creators: Collaborating with influencers or other TikTok creators can help expose your content to a wider audience. Find creators in your niche and propose collaboration ideas that align with your brand or content style.

Utilizing hashtags and trends for maximum exposure

Hashtags and trends play a crucial role in increasing your video views on both Instagram Reels and TikTok. Here are some tips on how to effectively utilize hashtags and trends for maximum exposure:

1. Research popular hashtags: Spend some time researching popular hashtags in your niche and incorporate them into your video captions. This will increase the chances of your content being discovered by users who follow or search for those hashtags.
2. Create your own branded hashtag: Consider creating a unique branded hashtag for your videos. Encourage your audience to use the hashtag when they recreate or engage with your content, which can help increase your video views and create a sense of community around your brand.
3. Stay updated with trends: Keep a close eye on the latest trends, challenges, and viral videos on both platforms. By staying updated, you can create content that is relevant and in line with what users are currently engaging with.

Engaging with your audience to increase video views

Engagement is key to increasing your video views and building a loyal audience. Here are some tips on how to effectively engage with your audience:

1. Respond to comments: Take the time to respond to comments on your videos. This shows your audience that you value their engagement and encourages them to interact with your content further.
2. Ask for feedback: Encourage your audience to provide feedback on your videos or ask them questions related to the content. This not only increases engagement but also helps you understand what your audience enjoys and what they want to see more of.
3. Host giveaways or contests: Hosting giveaways or contests can create a buzz around your videos and encourage viewers to engage and share your content. This can help increase your video views and attract new followers.

Collaborating with influencers to enhance your reach

Collaborating with influencers is a powerful strategy to enhance your reach and increase your video views. Here’s how you can collaborate with influencers effectively:

1. Identify relevant influencers: Research influencers in your niche who have a significant following and engagement. Look for influencers whose content aligns with your brand or business.
2. Reach out with a proposal: Once you’ve identified potential influencers, reach out to them with a clear and concise proposal. Explain how a collaboration can benefit both parties and outline your expectations.
3. Create engaging and shareable content: Work with the influencer to create content that is engaging and shareable. This can include challenges, duets, or collaborations that captivate their audience and encourage them to engage with your content.

Analyzing and optimizing your video performance

To continuously improve your video views, it’s essential to analyze and optimize your video performance. Here are some tools and resources to help you with this:

1. Instagram Insights: Instagram Insights provides valuable data on your video performance, including reach, impressions, and engagement metrics. Analyze this data to identify patterns and trends that can help you optimize your future videos.
2. TikTok Analytics: TikTok also offers analytics tools that provide insights into your video performance. Use these analytics to understand which videos are performing well and identify areas for improvement.
3. Third-party analytics tools: There are several third-party analytics tools available that can provide more in-depth insights into your video performance. The one we use here at Harden Digital & Design is Vista Social. It provides all the analytics we need, plus helps us manage and schedule out all of our content (including TikToks, Instagram Reels and YouTube Shorts). These tools can help you track metrics like engagement rate, follower growth, and video views across multiple platforms.

Conclusion: Taking your video content to the next level on Instagram Reels and TikTok

Increasing video views on Instagram Reels and TikTok requires a combination of strategic planning, engaging content, and continuous optimization. By understanding the platforms, utilizing hashtags and trends, engaging with your audience, collaborating with influencers, and analyzing your video performance, you can crack the code and skyrocket your video views.

Remember, building a successful presence on these platforms takes time and effort. If you need more help creating content and managing your social media, don’t hesitate to contact us. We’re here to support you on your journey to video stardom.